What is marketing and what is communication? These two concepts are constantly confused and although they go in parallel, they are different areas since they are not the same, nor do they pursue the same objectives. In the next article we will going to show you the difference between communication and marketing. To shed some... Continue Reading →
Currently, in the 21st century, the market and society are in a situation of continuous change. Today, we can classify consumers into three large groups: connected consumers,digital consumerstraditional consumers. We understand connected consumers as the 21st century digital native, those ones that will manage their life completely based in internet, ecommerce and applications for any... Continue Reading →
International Communication 