Give humanity: create the brand personality

A brand management is to create a relationship with audience, to start a conversation and memorable moments. For that, it is necessary to give humanity to the company by constructing the brand personality. I found it very interesting the brand personality since I had not thought that way, the fact that the personality of the...

How to build a strong brand with a simple model: the CBBEM

For a brand to succeed, you must take many factors into account. If you understand these factors, you can launch a new product effectively and successfully. Keller's Brand Equity Model is a tool you can use to analyse these factors and strengthen your brand. In this article we will show you how to apply this...

The Brand Manifesto: the brand’s magna carta

We can all agree that making a definition of anything is not easily done and it is even harder when you try to define something abstract such as a brand, so, could you imagine defining it only using a few sentences? So, the Brand Manifesto is here to solve the big problem of definition. Brand...

Steve Jobs, the genius that thought differently

A young entrepreneur named Steve Jobs, a genius, who seeks help from colleagues to carry out an innovative project, where he wants to offer a quality, exclusivity and differentiated product. He was able to convince his colleagues of his impressive ideas and his negotiating mentality with customers and, thanks to him a disruptive invention came...

The brand: the most appreciated asset in business

A company’s brand can be defined as the identification that is given to a product or service, under a name, logo, symbol that the company chooses to make itself known from the rest of the competition. It seems very simple but consumers can buy from the company basing purchasing decision on its design. The value...

What is the best way to represent the logo of your company?

There are four different types of logos that can show the main values for the company: isotype, logotype, imagotype and logotype. ISOTYPO: is used for famous brands such as Mc Donalds, Play Station, Volkswagen and Apple and we can recognize the brand because of the symbolic part of the logo without the name. ISOLOGO: is...