The reasons why I decided to study at the University of Manresa?

It was september when I finished the exams to access to the university. At that time I had two weeks approximately to choose what degree I was going to study and in which university. After a time thinking, I decided to join the degree of Business Administration at the University of Manresa. It was not... Seguir leyendo →

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How to write a briefing in 10 steps.

To understand the importance of the briefing we must first understand what it is and what its  function is. The briefing is a starting point to develop a project with a creativity agency. It could be defined as a marketing tool that serves as a platform defining the marketing and communication objectives of a company’s campaign,... Seguir leyendo →

Branding is based on intangible values

What includes a brand? A brand includes all names, symbols, characters or other company or product features that allow customers to distinguish your brand from competitors. These detectible symbols are tangible. The intangible parts of a brand are the meanings and perceptions that costumers get from these brand traits. What does brand equity mean? Brand... Seguir leyendo →

Advantages of studying at UManresa-FUB

First of all we should say  that the Bages University Foundation (FUB) is a private institution with a commitment of public service with the main objective to ensure and  supply university studies in Catalonia region. In the center are taught university degrees like Nursing, Physiotherapy, Speech Therapy, Podiatry, Administration and Management (ADE) and Infant Education. In fact a variety of... Seguir leyendo →

A brand is not a logo

Many people think that the terms of logo and brand are basically interchangeable. These people are mistaken. A logo is a symbol for a brand, just like a coat of arms is symbol for family, there is no doubt that a great logo is an incredibly important part of a brand. Often, this is the... Seguir leyendo →

What’s storytelling in branding

A storytelling is the activity of telling or writing stories. In branding, a storytelling is more than content and narrative. The story goes beyond what's a writer in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn’t just what you tell people it’s... Seguir leyendo →

How Apple became a big brand?

Nowadays everyone knows Apple and the most part of the population has a product of this brand. Apple was created in 1976 by Steve Jobs, Stephen Wozniak and Ronald Wayne in California. The main products of the brand are the iPhone smartphone, the iPad tablet computer, the Mac personal computer and the iPod portable media... Seguir leyendo →

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