Why is important to know what consumers think and experiment from a Brand?

  In the XXI Century a brand must know how to position itself in their consumers mind. Nowadays, most global brands attract consumers through positioning. We call positioning the image that our brand, product, service or company occupies in the mind of the consumer. This positioning is built on the perception that the consumer has... Leer más →

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Why I study at FUB? 

We decided to study Business Administration and Management at FUB because we think that we can acquire a broad and versatile training to work in any of the functional areas of a company: accounting, fiscal and labor management, finance, commercial management and marketing, human resources management, international management, strategic direction, operations management and production organization.... Leer más →

Apple has change our life-style

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. It was incorporated as Apple Computer, Inc. In January 1977, and sales of its computers, including the Apple II, saw significant momentum and revenue growth for the company. Within a few years, Jobs and... Leer más →

Why brands are the lifeblood of a company?

Have you ever thought that a company owns more than one brand? If the answer is yes, it might be surprising to learn which company owns which brand. For example, take Microsoft. A serious, classic and professional company, that offers different types of software. Now, would you be interested to learn that Microsoft gave us... Leer más →

What’s Apple’s branding strategy?

Apple is one of the foremost branding companies in the world. Marketing experts from all over the world state that the key to Apple’s success is its brand and has little to do with its products like the Macbook or iPhone. The Apple brand is based on emotion and experience, which is reflected in the... Leer más →

Why Estrella Damm opens the summer season?

Estrella Damm has kept for years a strong relation with the Mediterranean through its innovative summer advertising, which put the soundtrack and opens the summer season. Its ads are visited by more than 4,500,000 people, being Estrella Damm the oldest and most recognized Spanish beer brand in the country. It currently holds more than 86%... Leer más →

How does Corporate Communication work in companies?

Corporate communication or organizational communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable point of view among stakeholders on which the company depends. Organizations have seen the need to reinvent them to connect with their audience, due to the immediacy of new technologies. The... Leer más →

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