The continuous changes make the communication more difficult for those who do not adapt themselves to the new ways. Read this article and find the keys!
Communications have been changing and evolving since the very beginning and, experts says that, in the future, we will communicate in a very different way. Some years ago, the way that the population had to communicate was based on different kind of sounds. Over the years, it had evolved and population started to communicate with words. So, at that point, different inventions were born, for example, letters and people started to communicate with handwritten letters. This kind of communications were very slow but were the only way they had to communicate with people that were far away from them. Here the population had the first segmentation. This is because, to write a letter, people had to know how to write. It means that, people who did not know who to write, were not able to communicate this way. Also, it meant that people were in need to learn how to write if they wanted to communicate with those who lived miles away.
Nowadays, we can see, more or less, the same social structure. Years ago, the computer, the telephone, appeared. It means that civilization had to adapt again to the new ways to communicate, if they wanted to keep in the social wave of communications. People that did not learn how to call by telephone or how to write an e-mail had to keep using the old fashioned letters, and they had to wait a lot of days to have the answer.
Now a new generation of influencers has come on the scene. Members of Gen Z (loosely, people born from 1995 to 2010) are true digital natives: from earliest youth, they have been exposed to the internet, to social networks, and to mobile systems. That context has produced a hypercognitive generation very comfortable with collecting and cross-referencing many sources of information and with integrating virtual and offline experiences.
Generations are shaped by the context in which they emerged. Baby boomers, born from 1940 to 1959, were immersed in the post–World War II context and are the biggest consumers of traditional media like television, radio, magazines, and newspaper. Despite being so traditional 90% of baby boomers have a Facebook account. This generation has begun to adopt more technology in order to stay in touch with family members and reconnect with old friends. Gen Xers (born 1960–79) consumed status, while millennials (born 1980–94) consumed experiences. Finally, generation Z feels comfortable not having only one way to be itself, so they search for authenticity generates greater freedom of expression and greater openness to understanding different kinds of people.
To sum up, in the past, we were locked into one of the few traditional phone companies and a slave to their rates. Especially, with regards to international phone calls. Let’s also not to forget how traveling outside your country can also rack up roaming charges. Nowadays, we do not even have to worry about any of these problems because we have communication options like Whatsapp which is a fast messaging app. We are already connected to others in a moment’s notice no matter where they are located in the world. It is a safe bet that speed will continue to impact the advancements of communication tech. This is why it is very crucial have the ability of adaptation at any time, at any new technology that will appears in our lifes.
Zaida López and Arnau Martorell