What do you know about neuromarketing? Do you know you can study consumer’s behaviour? Discover what it is and how it can helps to your business strategy! Neuromarketing is the application of neuroscience to marketing. Its aim is to know and understand the level of attention people pays to different stimuli. Therefore, it studies people’s... Continue Reading →
When finishing high school studies, we must consider what degree we want to study and inwhich university we want to do it. It is a stage in which many doubts arise; Is this the careerI should choose? Will I be able to get in with my qualifications? Will I have to travelevery day to study?... Continue Reading →
Here there are 9 reasons why you should consider doing your academic studies at UManresa FUB. FUB university camus facilities When finishing high school studies, we must consider what degree we want to study and in which university we want to do it. It is a stage in which many doubts arise; Is this the... Continue Reading →
Nowadays the global economy is controlled by big companies, those multinationals whose decisions move the world. All the entrepreneurs want to reach the top of their sector but for achieve their goals, they have to know the keys to success. First of all, we need to understand that a big company has a lot of... Continue Reading →
Entrepreneurship is continue growing by the hand of technology and innovation, so nowadays the most disruptive trends come from new digital companies. Online startups are a brilliant alternative with which you can develop your project with less time, less money but more effectively. Pablo Picasso said one day “Every child is an artist, the problem... Continue Reading →
A brand can be defined as the set of attributes, tangible and intangible, that refer to a product or service and is what make it unique in the market. It consists of a real and economic aspect, that is, the main capital of the company. Companies decide how to sell their own brand, using creative... Continue Reading →
What is the Marketing Mix? Do you know it helps to market your brand strategy successfully? Yes, it is an analysis for four basic variables of business activity: Product, Price, Place and Promotion. The Marketing Mix technique tries to put the appropriate product, to which a fair price is assigned, in the correct place and... Continue Reading →
The truth is that the way that an organization communicates can be the difference between success and failure. Undervaluing it could shorten the business’s life. It’s not a secret that we as humans rely on communication to survive, since we finally established the first cities and became sedentary. Nowadays, communication is also used in the... Continue Reading →
Nokia choose values as a foundation for taking the culture to a next level because values are what join workers with the company. If Nokia workers do not feel reflected in the values of the company they work for, they will intellectually give less than they could. Nokia selected a team of people from all... Continue Reading →
Nowadays, the use of electronic devices by kids is growing substantially. What consequences does it has in the long term? Is nowadays childhood better or worse than old generations which spent their time playing on the streets? This is a question that much people try to answer to themselves and it’s difficult to know the... Continue Reading →
International Communication 