Collaborative consumption our immediate future in business?

Collaborative consumption is a win-win business relation-ship and a great opportunity to redefine the economy and the way we act as a consumers. We just have to get used to it.
It is clear that technology, the economic crisis that has hit us all and the globalization, among others, lead us to look for more accessible and greener consumption alternatives. All of this is a matter of time, until all of us can normalize this type of consumption in our lives. Up to day, we can see that social networks have increased exponentially but we have no confidence in interacting with strangers, even if they are thousands of miles away from us. Everyone likes to recycle, it’s hard for them to throw things because they have a value, but now we have, for example, the web pages that give you the possibility of exchanging products, it is a good solution to get everyone benefited. Or how not? Renting a car to a private individual for a few hours, you should ask: is it worth to decapitalize or make a loan to buy a car that it’s only uses are two days a week? Or vice versa, I have a car that I do not use, how can I make the most of it? It is a matter of complementing ourselves, knowing where to look, and above all, especially breaking the barrier of mistrust.
This is the corporate consumption, which is the exchange of materials and immaterial goods. This type of culture is based on the ethics and the values that are spread all over the world. It is a way of doing and understanding life as something more sustainable and more responsible, everywhere on the planet and at any social status. “What is mine can also be yours”: a few years ago this way of behaving was unthinkable.
This type of consumption takes us to philanthropy, to a healthier way of life, both morally and financially. We are living in the most revolutionary barter system ever seen in our contemporary society. We share experiences, information, concerns, feelings … and also material things of more economic value, houses, cars … etc. All of this has already started, it will be a matter of little time before we get used to this culture..
This is a great challenge! This revolution would benefit the whole world by making it more sustainable and improving people’s quality life. The question is: When will governments take taxes on these activities?

Mònica Àvila

Francesc Sevilla

Salomé Talón

Mireia Tebar

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