Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to
develop and sell Wozniak’s Apple I personal computer. It was incorporated as Apple
Computer, Inc. In January 1977, and sales of its computers, including the Apple II, saw significant momentum and revenue growth for the company. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line.
Apple went public in 1980 to instant financial success. Over the next few years, Apples hipped new computers featuring innovative graphical user interfaces, and Apple’s marketing commercials for its products received widespread critical acclaim.
Apple improves a lot of different markets like: Music industry, the mobile phone
industry and the entertainment and media industries. But the most important market was smartphones because he created a new generation with the iPod and they changed the life of the people arrow the world.
Steve created a new concept about brand, it’s lifeblood of companies. The Apple is:
brand position, brand name selection, brand sponsorship and brand development. For this reason Apple spend a lot of money to create a social status related to the brand.
Twenty years later Apple is the most important and the highest value on the world.
Other important achievement is that, he created a new market because the people start to buy some Computers to use into the homes and started the first step to create like social networking like: Facebook, Twitter, etc.
In conclusion he created designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players, and sells a variety of related software, services, accessories, networking solutions and thrd-party digital content and applications with high quality. All these things have changed our life style forever.
By Lluc Domènech and Eliza Luiza.